In Fashion By : Elaine Stone
Book Excerpt :
This third edition of the best-selling In Fashion offers a concise and colorful overview of the key components of fashion-from its history, movements, and trends-to the materials, producers, and retailers that impact the business on a global level. Fashion students will gain a foundation and language for understanding how the current fashion industry works and explore an array of exciting career opportunities.New to This Edition- Includes over 250 color images of current designers, fashion collections, retailers, and more - Covers digital and social media (Parts 1 and 4), updated textile trends and innovations (Chapter 5), and current omni-channel practices in retailing (Chapter 11)- Emphasizes global aspects of the fashion industry, changing demographics, and the effects of economics and politics on consumer choicesKey Features- Spotlight on Careers profiles the education, background, and career paths of noted fashion industry professionals- Spotlight on Innovators highlights
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